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News Extracts Evaluation as part AMEC award winning Romeike Evaluation, has been conducting media analysis since 1991. Our methodology has been developed together with universities, research centres and clients.
Using contemporary software and analytical skills, our analysts, editors and assistants examine and code all media coverage in house, capturing and then analysing all relevant data.
This is then reproduced in report form, in a format (from printed reports or web portals to workshop presentations) that suits your needs.
Every client has different needs and the analysis solution we provide is developed specifically for you. Here's a few examples of how we can help:
If all you need are the basics, then a performance report is designed for you. Get an overview of all your coverage broken down by publicity, media type, reach (in circulation), industry sectors and regional activity.
- Performance Value Reports
You either love them or hate them but if you do need to put some financial measure against your performance then we'll help you measure your Performance Value. We can provide you with a succinct overview of your media publicity over time in respect to circulation, equivalent advertising value and coverage by media type. Our reports includes past and cumulative records to enable you to keep a track of your performance over time.
- Performance Benchmark Reports
Benchmark your performance against your competitors quickly and easily. We evaluate the media presence you achieved in the press and compare it to that of your competitors - simple!
A cumulative overview of circulation and coverage ensures fluctuations in media profile against competitors are put in perspective. You nominate who you’d like to be compared against: competing companies, brands, products or people. You can even choose all the players in your market and determine your share of voice. Competitor benchmarking could not be more cost-effective. On top of that our analysts and editors bring sector specific experience and top quality analysis skills to your media coverage. It's analysis that's scientific, and filled with insight!
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